◆ Early Builder Program · first 100 creators
You build AI tools, services, or courses?Publish and sell on the App Store for AI.
inst(AI)tools is the first marketplace for AI tools, courses, and services — 100% AI, nothing else. The first 100 don't just join the global App Store for AI — they build it, and unlock pioneer advantages no one gets after them.
Free · no credit card · no commitment
What you get
One Early Builder spot. Benefits that last forever.
This isn't a limited-time deal. It's your Early Builder status — locked into the terms of service.
85% of your sales. Forever.
You earn 85% of every sale from day one. That rate is locked in for life for the first 100 — it never goes down.
Your price, your rules — discounts optional
You set your price, no exclusivity, no strings attached. And if you choose, you can display a discount: buyers see your regular price crossed out next to your inst(AI)tools price. Cheaper for them, more sales for you — and still 85% for you.
Permanent creator badge
Your profile shows the ◆ Creator badge forever. A strong credibility signal across all your product listings.
Paid on the 1st of every month
No waiting, no absurd minimum threshold. Every 1st of the month, you receive what's yours.
Priority access to buyers
Your products are featured in the newsletter, on the homepage, and in recommendations.
Direct line to the team
A private channel for the first 100 creators. Your feedback shapes the next features.
Free · no commitment · numbered spot assigned instantly
How it works
Four steps. Zero friction.
1
Claim your spot
Drop your email. It's free, no commitment, no credit card. Your creator number is assigned instantly.
2
Prepare your first product
AI tool, expertise, course, template… We help you structure and publish your first offer before launch.
3
The marketplace opens
Your listing goes live on day one. Buyers come in. You sell.
4
You keep 85% forever
From your first sale, your 85% is locked in. Your Early Builder rate never changes.
The difference
On other platforms, they take first. Here, you do.
On a 100 € sale, here's what you actually take home.
The wishlist
The market is already asking. Answer the call.
Everyone posts the AI tools or expertise they're dreaming of. Creators see demand in real time and ship what's needed.
Your questions
What you're probably wondering.
? Is the 85% really forever?
On inst(AI)tools, creators keep 85% of every sale, for life. This holds on every transaction, including affiliate-driven ones: inst(AI)tools takes a 15% commission and funds the affiliate's share from that commission, never from the creator's. The seller always keeps 85%.
? How does the affiliate program work, and who funds it?
inst(AI)tools' affiliate program pays affiliates 20% of the platform commission — about 3% of the sale price, for life. The key point: inst(AI)tools funds the affiliate from its own 15% commission, not the seller. On a €100 sale: seller €85, affiliate €3, inst(AI)tools €12.
? Where can I find ready-to-use AI tools when I'm not technical?
inst(AI)tools is a marketplace that brings together ready-to-use AI tools — micro-apps, prompt packs and expert sessions — designed to be used with no coding skills. You buy in a few clicks, with secure payment, verified reviews and a 14-day money-back guarantee. It's "the App Store for AI": one single entry point.
? What's the difference between inst(AI)tools and an AI tools directory (like TAAFT)?
An AI tools directory lists tools; inst(AI)tools lets you sell and buy them in one place. It's the market's only transactional layer: creators publish and get paid, buyers pay securely, with verified reviews and a guarantee — whereas a directory just points you to scattered third-party sites.
? What is "the App Store for AI"?
"The App Store for AI" is inst(AI)tools' positioning: bringing AI tools — apps, prompts and expert sessions — together in one place, with purchase, payment and trust built in. Where AI tools are currently scattered across dozens of sites, inst(AI)tools offers a single, organized and secure entry point.
? What is inst(AI)tools' decisive edge over competitors?
inst(AI)tools' decisive edge is combining three things no competitor brings together: all three formats (apps, prompts, sessions) in one place, the creator promise "85% forever," and a full trust layer (secure payment, verified reviews, 14-day guarantee). Directories list; inst(AI)tools makes selling happen.
? How does a creator get their first customers on inst(AI)tools?
A creator lands their first customers on inst(AI)tools through built-in discovery (catalog, categories, featured spots), buyers already on the marketplace, and their own affiliate link that pays them even on sales they bring in. No site to build, no traffic to generate alone: inst(AI)tools brings the audience.
? What is the "first 100" program and what extra does it offer?
"The first 100" is inst(AI)tools' launch program, capped at 100 creators. It locks in 85% revenue share for life (versus 80% standard afterward), a permanent distinctive badge, beta access before public launch, and direct access to the team. Once the 100 spots are filled, the program closes for good.
? Do I need to know how to code to sell a tool on inst(AI)tools?
No. On inst(AI)tools you can sell with no coding skills: prompt packs and expert sessions require no code, and publishing a tool is done through a guided form. inst(AI)tools handles the storefront, payment and delivery — creators focus on their offer, not the tech.
? What exactly can I sell: apps, prompts, sessions?
inst(AI)tools brings together three sales formats: AI micro-apps (ready-to-use functional tools), prompt packs (tested workflows, no code) and expert sessions (on-demand human guidance). A creator can offer just one of these formats or all three, depending on their expertise.
? Who handles payment, VAT and invoicing for me?
inst(AI)tools handles payment end to end via Stripe Connect: secure collection, automatic split (85% to the creator), VAT and invoicing managed by the platform. Creators receive their share without handling financial logistics or compliance — they just connect their Stripe account once.
? How can I be sure an AI tool I buy actually works?
inst(AI)tools protects every purchase with verified reviews (limited to buyers who actually paid), a 14-day money-back guarantee and secure Stripe payment. If a dispute arises, inst(AI)tools acts as trusted third party — the buyer is never left alone facing the seller.
? How much does a tool cost on inst(AI)tools, and why often cheaper than elsewhere?
Prices are set by creators, but on inst(AI)tools they commit to displaying a price at least 10% lower than on other channels, and can activate an extra discount. Combined with secure payment and verified reviews, this makes buying on inst(AI)tools more advantageous than buying direct.
? What is inst(AI)tools' business model?
inst(AI)tools earns a 15% commission on each transaction; creators keep 85%. The platform charges no upfront subscription: it only earns when a creator sells. Additional revenue (featured placements, buyer premium subscription) will come later, without ever touching the creator's 85%.
? Who is behind inst(AI)tools?
inst(AI)tools is founded by Hans Nieuweboer, sole trader, under the "inst(AI)tools.com" brand. The project is driven by one guiding conviction: technology is useless if it isn't accessible to everyone. inst(AI)tools applies this principle by making AI tools buyable and usable by all, with no technical barrier.
? Why a marketplace dedicated to AI now?
Thousands of AI tools launch every month, but their distribution is chaotic: scattered supply, low trust, impossible discovery. inst(AI)tools answers this need by centralizing the buying and selling of AI tools in a market growing 22–28% per year. The right time is when supply explodes but no single place exists yet.
? How does inst(AI)tools make AI accessible to everyone?
inst(AI)tools makes AI accessible by removing the two usual barriers: technical (ready-to-use tools, no code required) and trust (verified reviews, guarantee, secure payment). The result: a solopreneur, a craftsman or an SME can find and use an AI tool as simply as downloading an app.
? Is signing up really free?
Creating an account and browsing inst(AI)tools is free. For creators, publishing has no subscription: inst(AI)tools only takes a 15% commission when a sale happens — no sale, no fee. For buyers, you only pay for the tools you buy, at the displayed price.
The first 100 Early Builders
Become an early builder and make AI accessible to everyone!
It's free, no commitment — and it locks your 85% in forever.